Full SEO audit of a live website
Crawl a real site, diagnose technical, on-page and content issues, and present a prioritised fix plan.
Online classes · Beginner to Advanced
Online SEO Course: Learn Search Engine Optimization from Basics to Advanced
Learn search engine optimization from the fundamentals to advanced technical and semantic SEO, with real audits and measurable results.
- 32 modules
- 4 portfolio projects
- Beginner to Advanced
- Online classes
Course Overview
Search engine optimization is the practice of helping search engines discover, understand and rank a website for the searches its audience actually makes. The SkillNewton SEO Course is taught in online classes you can join from anywhere in India, and it teaches that practice the way it is done at work: starting with how search engines crawl and index pages, then moving through keyword research, on-page optimisation, technical SEO, content strategy, link acquisition and measurement.
The course is designed for both newcomers and people who already know the basics. Foundation modules assume no prior knowledge. Intermediate and advanced modules cover technical audits, structured data, JavaScript SEO, international and e-commerce SEO, semantic SEO and visibility in AI-driven search, so experienced learners keep progressing instead of repeating what they know.
Every module is practised on a live website. You finish with an audit, a keyword map, a content plan and validated structured data that you can show to an employer or client.
What you will be able to do
- Run a complete SEO audit on a live website
- Build keyword maps aligned to search intent
- Diagnose crawling, indexing and Core Web Vitals issues
- Implement structured data that validates
- Measure performance with Search Console and GA4
SEO Course Curriculum
32 modules in 3 stages. Each stage builds on the last, and every module is practised, not just read.
01 Foundation10 modules
- 01
SEO fundamentals and terminology
What SEO is, how organic results differ from ads, and the vocabulary used throughout the course.
- 02
How search engines crawl, render and index
The pipeline from discovery to ranking, and why a page can be crawled but not indexed.
- 03
Search intent
Classifying queries as informational, navigational, commercial or transactional, and matching page type to intent.
- 04
Keyword research
Finding the terms your audience uses, judging demand and difficulty, and spotting opportunities.
- 05
Keyword mapping
Assigning one primary topic per page to avoid cannibalisation and plan site structure.
- 06
Content planning
Turning a keyword map into a content calendar with briefs a writer can follow.
- 07
On-page SEO
Optimising the elements of a single page so its topic and purpose are unmistakable.
- 08
Title tags and meta descriptions
Writing titles and snippets that match intent and earn the click.
- 09
Heading structure
Using one H1 and a logical H2/H3 hierarchy for readers and search engines.
- 10
Image SEO
File names, alt text, modern formats, dimensions and lazy loading.
02 Intermediate13 modules
- 11
Internal linking
Hub-and-spoke structures, descriptive anchors and distributing authority to important pages.
- 12
Content quality and topical coverage
Covering a topic thoroughly, demonstrating experience and avoiding thin content.
- 13
Technical SEO
Site architecture, crawlability, URL design, mobile-first indexing and HTTPS.
- 14
Robots.txt
Controlling crawling safely, and why Disallow is not the same as noindex.
- 15
XML sitemaps
Listing canonical, indexable URLs and submitting them in Search Console.
- 16
Canonical URLs
Consolidating duplicates and parameter variants with rel="canonical".
- 17
HTTP status codes
200, 301, 302, 404, 410 and 5xx responses and what each means for indexing.
- 18
Indexation management
Using noindex, canonicals and the Page indexing report to keep the index clean.
- 19
Core Web Vitals and performance
Measuring and improving LCP, INP and CLS with field and lab data.
- 20
Google Search Console
Performance, indexing, sitemaps, URL inspection and enhancement reports.
- 21
Google Analytics and measurement
GA4 events, organic landing pages and conversions that prove business value.
- 22
Off-page SEO and link acquisition
Earning links through useful assets, digital PR and relationships, within search engine guidelines.
- 23
Local SEO
Google Business Profile, local landing pages, reviews and consistent business information.
03 Advanced9 modules
- 24
JavaScript SEO
Rendering, client-side versus server-side rendering, and debugging JavaScript-dependent content.
- 25
Structured data and schema
JSON-LD with schema.org types that match visible content and validate.
- 26
E-commerce SEO
Category and product pages, faceted navigation and duplicate-content control.
- 27
International SEO
hreflang, URL structures for multiple countries and languages, and localisation.
- 28
SEO auditing
Running a complete audit and prioritising fixes by impact and effort.
- 29
SEO tools
Using crawlers, keyword tools, Search Console and PageSpeed Insights together.
- 30
Competitor analysis
Benchmarking competitors' content, links and SERP features to find gaps.
- 31
Semantic SEO
Entities, topics and relationships, and building topical authority.
- 32
AI search visibility
How AI-generated answers select sources, and writing content that is clear, accurate and citable.
Projects You Will Complete
Practical work is the core of the course. Each project becomes part of your portfolio.
Keyword map and content plan
Research a niche, cluster keywords by intent and map them to pages with an internal-linking plan.
Structured data implementation
Add Organization, Course and BreadcrumbList markup that validates and matches visible content.
Search Console and GA4 report
Build a monthly report that connects rankings, clicks and conversions to business goals.
Tools and Technologies
You practise on the same tools professionals use. Everything listed is free or has a free tier.
- Google Search Console
- Google Analytics 4
- Screaming Frog
- PageSpeed Insights
- Schema validators
- Keyword research tools
Course Format
The SEO Course is taught in online classes, so you can learn from any city in India without travelling or relocating. All you need is a computer, a stable internet connection and the free tools listed above.
- ModeOnline classes
- LevelBeginner to Advanced
- Schedule and durationShared on enquiry for the current batch
- Assessment4 practical projects
Where These Skills Are Used
Common roles and paths that use what this course teaches. Outcomes depend on your effort and the market; we do not promise jobs.
SEO executive or analyst
Research, on-page optimisation, reporting and day-to-day site improvements.
Technical SEO specialist
Crawling, indexing, performance and structured data, often alongside developers.
Content strategist
Planning content around search demand and topical coverage.
Freelance SEO consultant
Audits and ongoing SEO for local businesses or international clients.
Digital marketing generalist
SEO as a core skill within a broader marketing role.
Business owner
Growing your own website's organic traffic without depending entirely on ads.
SEO Course FAQs
What is an SEO course?
An SEO course teaches how to make a website easier for search engines to find, understand and rank. The SkillNewton SEO Course covers keyword research, on-page and technical SEO, content, links, local SEO, structured data and measurement, with practical work on live websites.
Who should learn SEO?
Anyone whose work depends on being found online: students starting a digital career, marketers, content writers, developers, freelancers and business owners. The course starts from fundamentals so no background is needed.
Can beginners learn SEO?
Yes. The foundation modules assume no prior knowledge and explain every term before using it. Most learners find the fundamentals approachable; the technical modules take more practice.
What does the SEO course teach?
It moves from search fundamentals, intent and keyword research to on-page SEO, technical SEO, internal linking, content quality, off-page SEO and local SEO, then advanced topics such as JavaScript SEO, structured data, international SEO, semantic SEO and AI search visibility.
How long does it take to learn SEO?
You can understand the fundamentals in a few weeks of steady practice. Becoming confident with technical audits and strategy takes longer and comes from applying the work on real sites. Contact us for the current course schedule.
Is SEO useful as a career skill?
SEO is used across marketing, content, development and e-commerce roles, and businesses of every size need organic visibility. It also suits freelancing because the work can be delivered remotely.
Does the course cover technical SEO?
Yes. Technical SEO is covered in depth: crawling and indexing, robots.txt, XML sitemaps, canonical URLs, status codes, Core Web Vitals, JavaScript SEO and structured data.
Does the course include practical projects?
Yes. You complete a full SEO audit, a keyword map and content plan, a structured data implementation and a Search Console and GA4 report.
What SEO tools are covered?
Google Search Console, Google Analytics 4, PageSpeed Insights and Lighthouse, a site crawler such as Screaming Frog, schema validators and keyword research tools.
Can SEO be used for freelancing?
Yes. Audits, technical fixes, content planning and ongoing optimisation are common freelance services, and the projects you complete in the course double as portfolio pieces.
Can I learn SEO without coding?
Yes. Most SEO work does not require programming. Reading basic HTML helps with technical SEO, and the course teaches the HTML you need.
Is the SEO course online?
Yes. SkillNewton SEO classes are held online, so you can join from any city in India with a computer and an internet connection. Contact us for the current batch schedule.
What is the difference between basic and advanced SEO?
Basic SEO covers keywords, on-page elements and content. Advanced SEO deals with technical audits, rendering, structured data, international and e-commerce sites, entity-based semantic SEO and how AI search selects sources.
Free Guides to Start With
Read these before you enrol to see how the course explains things.
Learn SEO Online From Your City
The course is online, so it is open to learners anywhere in India. These pages explain how SEO skills apply to businesses and careers in specific cities.
Enquire About the Online SEO Course
Send your details and we will reply with the current online batch schedule, fees and next steps.
- 32 modules from fundamentals to advanced
- 4 portfolio projects
- Online classes, join from anywhere in India
Also see: Online Web Development Course · Online Networking & Security Course