Advanced SEO, AEO & GEO Mastery: Live Online Course

What you'll learn

• Introduction to SEO and organic search growth
• How search engines discover, crawl, render, index, and rank content
• Understanding search engine results pages and SERP features
• Search intent and user journey analysis
• On-Page, Off-Page, and Technical SEO
• SEO vs. AEO vs. GEO
• Search engine guidelines and sustainable SEO practices
• SEO goals, KPIs, and performance expectations

Practical assignments

1. Analyze search results for a set of target keywords.
2. Identify search intent and SERP features.
3. Prepare an SEO opportunity assessment for a selected website.
4. Develop an initial SEO strategy and measurement framework.

What you'll learn

• Domain, hosting, DNS, and website fundamentals
• WordPress installation and configuration
• Website structure and information architecture
• Navigation, categories, tags, and URL planning
• SEO-friendly website setup
• Themes, plugins, and essential configurations
• XML sitemap and indexing readiness
• Website security, backups, and maintenance
• Fundamentals of website performance and scalability

Practical assignments

1. Build or configure a WordPress practice website.
2. Create a logical website hierarchy and URL structure.
3. Configure essential SEO settings.
4. Review website accessibility, navigation, and indexing readiness.
5. Prepare a website architecture document.

What you'll learn

• Seed keyword discovery and keyword expansion
• Long-tail keywords and low-competition opportunities
• Search volume, keyword difficulty, and competitive analysis
• Search intent classification and SERP interpretation
• Competitor keyword research and keyword gap analysis
• Keyword clustering and mapping
• Commercial, informational, transactional, and navigational intent
• Topic relationships and search demand
• Keyword prioritization by business value
• Content opportunity identification

Practical assignments

1. Research at least 100 relevant keywords for a selected project.
2. Analyze competitors and identify keyword gaps.
3. Cluster keywords by intent and topic.
4. Map target keywords to relevant website URLs.
5. Develop a prioritized keyword strategy based on relevance, competition, and business value.

What you'll learn

• Semantic SEO fundamentals
• Entities, attributes, relationships, and search context
• Topic clusters and topical maps
• Pillar pages and supporting content
• Search intent coverage across topic groups
• Content gaps and topical depth
• Internal linking for topic relationships
• Entity consistency across website content
• Avoiding keyword cannibalization
• Building and maintaining topical coverage

Practical assignments

1. Create a topical map for a chosen niche.
2. Identify entities, related concepts, and missing subtopics.
3. Build a pillar-and-cluster content plan.
4. Audit a website for overlapping pages and keyword cannibalization risks.
5. Develop an internal linking plan that supports topical relationships.

What you'll learn

• Advanced title tag and meta description optimization
• Heading structure and content hierarchy
• Search intent alignment and content usefulness
• Semantic relevance and topic coverage
• Content briefs and editorial workflows
• Internal linking and contextual anchor text
• Image and media optimization
• Content freshness and content updates
• Programmatic content fundamentals and quality control
• On-page audits and optimization prioritization

Practical assignments

1. Conduct an in-depth on-page audit.
2. Optimize a set of important website pages.
3. Create content briefs for target keywords.
4. Improve internal links between related pages.
5. Develop a content refresh plan using available performance data.

What you'll learn

• Crawlability, indexability, and rendering
• Robots.txt and XML sitemap management
• Canonicalization and duplicate URL handling
• Redirect chains, status codes, and broken links
• Pagination and faceted navigation fundamentals
• JavaScript SEO fundamentals
• Website architecture and crawl efficiency
• Log file analysis concepts
• Structured data and schema validation
• Core Web Vitals and performance diagnostics
• International and multilingual SEO fundamentals
• Technical SEO audits and prioritization

Practical assignments

1. Crawl an authorized practice website using an SEO crawler.
2. Identify and prioritize technical issues.
3. Audit canonical tags, redirects, sitemaps, and indexability.
4. Test relevant structured data.
5. Prepare a technical SEO audit with evidence, impact, and recommended fixes.

What you'll learn

• Building an SEO content strategy around business objectives
• Editorial calendars and publishing workflows
• Content briefs and quality standards
• Content pruning, consolidation, and updating
• Identifying content gaps and outdated information
• Search intent changes and content refresh opportunities
• Evaluating content usefulness and originality
• Content performance analysis
• Editorial quality control for AI-assisted content
• Scaling content production responsibly

Practical assignments

1. Build a content calendar for a selected website.
2. Audit an existing set of pages for quality and relevance.
3. Identify pages to update, consolidate, improve, or retain.
4. Develop content briefs for priority topics.
5. Create an editorial quality checklist for new and updated content.

What you'll learn

• Backlink evaluation and relevance
• Competitor backlink analysis
• Link acquisition strategies
• Digital PR and media outreach
• Brand mentions and third-party references
• Outreach prospecting and campaign planning
• Evaluating link quality and acquisition risks
• Link profile monitoring
• Authority-building opportunities
• Measuring the impact of off-page activities

Practical assignments

1. Analyze competitor backlink profiles.
2. Build a qualified prospect list for a link acquisition campaign.
3. Prepare an outreach campaign and personalized email templates.
4. Develop a digital PR campaign concept.
5. Create a backlink monitoring and reporting framework.

What you'll learn

• Local search ranking considerations
• Google Business Profile optimization
• Local keyword research
• Location and service landing pages
• Business information consistency
• Review and reputation management
• Local citations and relevant directories
• Multi-location SEO fundamentals
• Local schema and business entity information
• Local SEO performance measurement

Practical assignments

1. Audit a local business's search presence.
2. Prepare a Google Business Profile improvement plan.
3. Map service and location keywords to relevant pages.
4. Audit business information consistency.
5. Develop a local SEO action plan with measurable KPIs.

What you'll learn

• AEO fundamentals and answer-focused search experiences
• Conversational search and question-based queries
• Question research and search intent mapping
• Direct answers and concise explanations
• Structured content and information hierarchy
• Featured snippet opportunities
• FAQ optimization and appropriate structured data
• Content clarity, factual accuracy, and usefulness
• Evaluating answer visibility
• AEO testing and optimization workflows

Practical assignments

1. Build a question map for a selected topic.
2. Optimize pages to provide clear and useful answers.
3. Analyze answer-focused SERP opportunities.
4. Review relevant structured data for accuracy.
5. Develop an AEO improvement plan and testing checklist.

What you'll learn

• GEO fundamentals and the relationship between GEO and SEO
• AI-powered search experiences and generative answers
• Brand entities and entity consistency
• Topical depth and source credibility
• Creating factual, well-supported, and useful content
• Source attribution and citation opportunities
• Brand mentions and third-party references
• Content discoverability and accessibility
• AI-search prompt research
• Measuring mentions, citations, and available visibility signals
• GEO audits and optimization priorities
• Limitations of AI visibility tracking

Practical assignments

1. Create a set of relevant AI-search prompts for a selected brand or niche.
2. Test prompts across selected AI search platforms and record baseline results.
3. Audit brand entity information and consistency.
4. Evaluate content clarity, supporting evidence, and source attribution.
5. Identify third-party reference and authority-building opportunities.
6. Prepare a GEO audit and a prioritized improvement plan.

What you'll learn

• International SEO fundamentals
• Country and language targeting
• URL structures for international websites
• Hreflang fundamentals
• Multilingual content considerations
• Managing duplicate and near-duplicate content
• Large website architecture considerations
• Crawl efficiency and index management
• Faceted navigation and URL parameter challenges
• SEO considerations for websites with extensive content libraries

Practical assignments

1. Create an international SEO plan for a sample website.
2. Review hreflang implementation in a test environment.
3. Audit URL patterns and potential duplication issues.
4. Develop an architecture and crawl-efficiency improvement plan.

What you'll learn

• Google Search Console in depth
• Google Analytics 4 fundamentals and organic traffic analysis
• Query, page, device, and country performance analysis
• Indexing and search appearance reports
• SEO KPIs and reporting frameworks
• Conversion tracking fundamentals
• Lead quality and organic traffic value
• Competitor monitoring and opportunity analysis
• SEO forecasting concepts and limitations
• Prioritizing work using impact and effort
• Client-ready SEO reports and recommendations

Practical assignments

1. Analyze Search Console performance data.
2. Identify high-impression, low-click opportunities where relevant.
3. Evaluate pages with declining or improving performance.
4. Build an SEO report with actionable insights.
5. Prepare a prioritized optimization roadmap tied to business goals.

What you'll learn

• SEO workflow automation fundamentals
• Using AI tools for research and content planning
• AI-assisted keyword clustering and classification
• Content briefs and structured data workflows
• Bulk URL analysis and spreadsheet-based audits
• Python and API automation concepts for SEO
• Quality assurance for automated outputs
• Detecting errors, duplication, and unreliable AI-generated information
• Responsible use of AI in SEO operations

Practical assignments

1. Create an AI-assisted keyword classification workflow.
2. Develop a reusable SEO content brief template.
3. Automate or semi-automate a simple URL analysis task.
4. Build a quality assurance checklist for AI-assisted content.
5. Document a repeatable SEO workflow for a recurring task.

What you'll learn

• Website-wide SEO audits
• Combining technical, content, and authority priorities
• Integrating SEO, AEO, and GEO
• Setting measurable objectives and KPIs
• Developing an implementation roadmap
• Prioritizing tasks by business impact and effort
• Evaluating completed work
• Preparing professional SEO documentation
• Communicating recommendations to stakeholders

Practical assignments

1. Select a website you own or are authorized to audit.
2. Conduct a comprehensive SEO audit and document the baseline.
3. Prepare keyword research, keyword mapping, and a topical map.
4. Identify and implement or recommend technical improvements.
5. Optimize priority pages and internal linking.
6. Develop an off-page authority-building strategy.
7. Complete an AEO assessment and GEO visibility baseline.
8. Prepare an analytics and reporting framework.
9. Present a prioritized 90-day SEO action plan with measurable objectives.