SEO Foundation & Practical Implementation: Live Online SEO Course

What you'll learn

• Introduction to Search Engine Optimization
• How search engines crawl, index, and rank websites
• Understanding search engine results pages (SERPs)
• Types of SEO: On-Page, Off-Page, and Technical SEO
• Search intent and user behavior
• Introduction to AEO and GEO
• SEO goals, expectations, and common misconceptions

Practical assignments

1. Analyze Google search results for five keywords.
2. Identify search intent for informational, commercial, transactional, and navigational queries.
3. Compare traditional SEO, AEO, and GEO opportunities for a selected topic.
4. Prepare an initial SEO objectives sheet for your chosen website or niche.

What you'll learn

• Domain names and web hosting fundamentals
• WordPress installation and configuration
• Theme selection and essential plugins
• Website pages, menus, and navigation
• Website structure and SEO-friendly URLs
• Categories and basic site architecture
• Essential website settings, backups, and security
• Preparing a website for search engine discovery

Practical assignments

1. Set up a WordPress website in a test or live environment.
2. Create essential website pages and navigation menus.
3. Design a logical URL structure and category hierarchy.
4. Configure basic SEO settings and verify that important pages are accessible.
5. Submit a website setup checklist for review.

What you'll learn

• Seed keyword research
• Short-tail and long-tail keywords
• Keyword research tools and techniques
• Search volume, competition, and keyword difficulty
• Search intent analysis
• Competitor keyword research
• Keyword gap analysis
• Topic clusters and topical maps
• Keyword mapping and content planning

Practical assignments

1. Collect at least 50 relevant keywords for a selected niche.
2. Classify keywords according to search intent.
3. Analyze three competing websites for keyword and content opportunities.
4. Create a topical map with related subtopics.
5. Map target keywords to proposed website URLs.
6. Prepare a content calendar based on keyword priorities.

What you'll learn

• Title tags and meta descriptions
• Heading structure and content hierarchy
• SEO-friendly URLs
• Search intent alignment
• Semantic SEO fundamentals
• Image optimization and alt attributes
• Internal linking and anchor text
• On-page SEO checklists and audits

Practical assignments

1. Optimize the title tag and meta description of three pages.
2. Improve the heading structure and URL of a selected page where appropriate.
3. Optimize images and alternative text.
4. Add relevant internal links using descriptive anchor text.
5. Conduct an on-page audit and document the changes made.
6. Submit before-and-after examples of the optimization work.

What you'll learn

• Search intent and content planning
• SEO content briefs
• Content structure and readability
• Topical coverage and content depth
• Creating useful, people-first content
• Semantic relevance and related entities
• Content optimization and updating
• Avoiding keyword stuffing and unnecessary repetition
• Content quality assessment

Practical assignments

1. Prepare an SEO content brief for a target keyword.
2. Create an outline for an article based on search intent and competitor analysis.
3. Write or optimize one article for a selected topic.
4. Identify missing subtopics and opportunities to improve content usefulness.
5. Audit an existing article and prepare an improvement checklist.
6. Create a content update plan for at least three URLs.

What you'll learn

• Crawling, indexing, and indexability
• XML sitemaps and robots.txt
• Canonical tags and duplicate content
• Redirects and HTTP status codes
• Broken links and common technical issues
• Website architecture and crawl efficiency
• Mobile usability and page speed
• Core Web Vitals fundamentals
• Structured data and schema markup
• Technical SEO audits and issue prioritization

Practical assignments

1. Inspect important website URLs for indexing and accessibility issues.
2. Review the XML sitemap and robots.txt configuration.
3. Check canonical tags, redirects, and broken links.
4. Test selected pages for performance and mobile usability.
5. Validate relevant structured data using available testing tools.
6. Prepare a technical SEO audit with issues categorized by priority, impact, and recommended fix.

What you'll learn

• Understanding backlinks and link quality
• Competitor backlink analysis
• Link-building strategies
• Outreach and digital PR fundamentals
• Brand mentions and authority building
• Evaluating backlink profiles
• Ethical link acquisition
• Identifying suspicious links and assessing risks
• Measuring off-page SEO performance

Practical assignments

1. Analyze the backlink profiles of two competing websites.
2. Identify relevant websites and publications for potential link opportunities.
3. Prepare a list of 15 relevant outreach prospects.
4. Draft a personalized link outreach email.
5. Create a digital PR or link acquisition plan for a selected website.
6. Define how you would evaluate the relevance and quality of potential backlinks.

What you'll learn

• Introduction to Local SEO
• Google Business Profile setup and optimization
• Local keyword research
• Business information consistency
• Local landing page optimization
• Reviews and reputation management
• Local SEO performance tracking

Practical assignments

1. Audit a local business's online presence.
2. Research local keywords for a selected service and location.
3. Prepare a Google Business Profile optimization checklist.
4. Review business name, address, phone number, website, and other available business details for consistency.
5. Create a local landing page outline.
6. Develop a plan to improve local visibility and monitor performance.

What you'll learn

• Introduction to Answer Engine Optimization
• Answer engines and conversational search
• Question-based keyword research
• Direct answers and answer-focused content
• Question-and-answer content structures
• FAQs and heading optimization
• Featured snippet opportunities
• Structured data and appropriate schema usage
• Content clarity and answer usefulness
• Evaluating available answer visibility signals

Practical assignments

1. Collect at least 20 relevant questions from search suggestions, forums, and suitable research tools.
2. Group questions by intent and topic.
3. Rewrite a section of a webpage to provide a clear, direct answer.
4. Add useful questions and answers to a relevant page where appropriate.
5. Review featured snippet formats for selected queries.
6. Create an AEO checklist and evaluate an optimized page against it.

What you'll learn

• Introduction to Generative Engine Optimization
• AI-powered search experiences and generative answers
• Differences and relationships between SEO, AEO, and GEO
• Entity optimization and brand clarity
• Topical depth and consistent brand information
• Creating factual, useful, and well-supported content
• Source credibility and citation opportunities
• Brand mentions and third-party references
• Content accessibility and discoverability
• Testing brand visibility across selected AI platforms
• Monitoring mentions, citations, and available visibility signals
• Developing a GEO improvement strategy

Practical assignments

1. Create a set of 10 relevant prompts that potential customers might use in AI search tools.
2. Test those prompts across selected AI platforms and record the results.
3. Document whether the selected brand or website is mentioned or cited, without assuming that every platform provides the same sources.
4. Audit the website's brand information, entity clarity, and factual consistency.
5. Identify content sections that need stronger evidence, clearer explanations, or better source attribution.
6. Prepare a GEO improvement plan with measurable baseline indicators and a retesting process.

What you'll learn

• Google Search Console setup and fundamentals
• Queries, clicks, impressions, and average position
• URL inspection and indexing reports
• Google Analytics 4 fundamentals
• Organic traffic and engagement analysis
• SEO auditing and diagnostic tools
• Competitor monitoring
• Identifying optimization opportunities
• SEO reporting and performance analysis
• Prioritizing SEO tasks

Practical assignments

1. Configure or review Google Search Console for a website you own or are authorized to access.
2. Inspect URLs and review available indexing information.
3. Analyze a sample Search Console dataset or actual website performance data.
4. Identify pages with optimization opportunities.
5. Create a basic SEO performance report with key metrics and observations.
6. Prepare a prioritized action plan based on impact and implementation effort.

What you'll learn

• Website SEO readiness assessment
• Keyword research and keyword mapping
• On-page optimization
• Technical SEO checks
• Content and internal linking improvements
• AEO content optimization
• GEO visibility assessment
• SEO performance tracking
• Audit reporting and action planning

Practical assignments

1. Select a website or approved practice project.
2. Conduct an initial SEO audit and document the baseline.
3. Prepare a keyword research sheet and keyword-to-URL map.
4. Optimize at least two important pages or articles.
5. Identify and document technical SEO issues.
6. Implement or propose relevant AEO and GEO improvements.
7. Prepare a final SEO audit report with completed work and outstanding issues.
8. Present a prioritized 30-day SEO action plan.