SEO Quiz: Test Your Search Basics

Answer: Crawling is discovering and fetching pages; indexing is analysing and storing them so they can appear in results. Googlebot first crawls (finds and downloads) a URL, then Google processes it and may add it to the index. A crawled page is not guaranteed to be indexed.

Answer: Commercial investigation. The searcher is comparing products before buying, which is commercial investigation. Reviews and comparison pages usually rank for queries like this, not a single product page.

Answer: Write a unique, descriptive title for each page that reflects its main topic. Google recommends unique, concise, descriptive titles. Duplicate or keyword-stuffed titles are more likely to be rewritten by Google and help users less.

Answer: Which URL you prefer to be shown when several URLs have the same or very similar content. A canonical is a strong hint, not a directive or a redirect. Google usually follows it but may choose a different canonical if other signals disagree.

Answer: Add a noindex robots meta tag (or X-Robots-Tag header) and allow the page to be crawled. Google must crawl the page to see noindex. If robots.txt blocks crawling, the noindex is never read and the URL can still be indexed from links pointing to it.

Answer: A sitemap helps search engines discover your important URLs but does not guarantee indexing. Sitemaps aid discovery, especially for large or new sites. List only canonical, indexable URLs that return 200; inclusion is a hint, not a guarantee.

Answer: INP. Good thresholds are LCP 2.5 s or less, INP 200 ms or less and CLS 0.1 or less. INP at 350 ms falls in "needs improvement" (200–500 ms).

Answer: Helps search engines understand the content and can make the page eligible for rich results. Structured data describes the page in a machine-readable way. Eligibility is not a guarantee, and the markup must match content users can see.

Answer: Experience. E-E-A-T is Experience, Expertise, Authoritativeness and Trustworthiness, from Google's Search Quality Rater Guidelines. Trust is described as the most important part.

Answer: A normal link with an href and descriptive anchor text such as "technical SEO audit checklist". Google reliably follows links that use an a element with an href, and descriptive anchor text tells both users and Google what the target page is about.

Answer: Telling Google about the language or regional versions of a page so it can show the right one to each user. hreflang annotations link alternate versions (for example en-in and hi-in). The lang attribute on the html element is what helps screen readers, not hreflang.

Answer: To be indexed and eligible to be shown in Search with a snippet; no extra technical requirements. Google states there are no additional requirements for AI features: the same SEO best practices apply, and the page must be indexed and snippet-eligible.