Local SEO & Google Business Profile

What you'll learn

• Understanding Local SEO and its importance
• How local search works
• Google Local Pack and Google Maps
• Local organic search results
• Understanding local search intent
• Local ranking factors
• Relevance, distance and prominence
• Local versus traditional SEO
• Types of local businesses
• Developing a Local SEO strategy

What you'll learn

• Introduction to Google Business Profile
• Creating and claiming a business profile
• Business verification fundamentals
• Selecting primary and secondary categories
• Business name and address optimization
• Service areas and business locations
• Business hours and special hours
• Adding business descriptions
• Services and product listings
• Business attributes
• Photos, videos and updates
• Managing profile information
• Common Google Business Profile mistakes

What you'll learn

• Advanced profile optimization strategies
• Primary and secondary category research
• Service and product optimization
• Business description optimization
• Photo optimization and management
• Google Business Profile posts
• Questions and answers management
• Appointment and booking links
• Website and landing page connections
• Profile performance insights
• Managing multiple business profiles
• Identifying and resolving profile issues
• Google Business Profile policies and compliance

What you'll learn

• Understanding Google Maps ranking
• Local Pack ranking fundamentals
• Relevance, distance and prominence
• Business category relevance
• Local authority and brand presence
• Business information consistency
• Reviews and reputation signals
• Local search competition analysis
• Google Maps visibility tracking
• Local ranking grid fundamentals
• Identifying local ranking opportunities
• Common Google Maps ranking problems

What you'll learn

• Local keyword research fundamentals
• City-based and location-based keywords
• Service plus location keyword combinations
• Near-me search intent
• Commercial and transactional local keywords
• Competitor keyword research
• Local keyword clustering
• Service-area keyword research
• Neighborhood and suburb keyword research
• Keyword mapping for location pages
• Avoiding location keyword cannibalization
• Building a local keyword database

What you'll learn

• SEO-friendly location page structures
• Service and location page optimization
• Title tags and meta descriptions
• Heading structure and content optimization
• NAP information placement
• Local business information and contact details
• Location-specific content creation
• Local testimonials and trust signals
• Embedded Google Maps
• Internal linking for location pages
• LocalBusiness and Service schema
• Avoiding doorway pages
• Creating unique multi-location landing pages

What you'll learn

• Understanding local citations
• Structured and unstructured citations
• NAP consistency
• Business directory submissions
• Local business listings
• Industry-specific directories
• Citation auditing
• Competitor citation analysis
• Local link-building strategies
• Community and sponsorship links
• Local partnerships and digital PR
• Managing duplicate business listings
• Measuring citation quality

What you'll learn

• Importance of online reviews
• Developing a review acquisition strategy
• Ethical review generation methods
• Responding to positive and negative reviews
• Review management workflows
• Customer feedback management
• Reputation monitoring
• Handling negative reviews
• Identifying fake or policy-violating reviews
• Review policy compliance
• Building customer trust and credibility

What you'll learn

• Understanding multi-location SEO
• Multi-location website architecture
• Managing multiple Google Business Profiles
• Location-specific keyword research
• Creating unique location landing pages
• Managing NAP consistency across locations
• Location-based internal linking
• Multi-location citation management
• Service-area business optimization
• Local competitor analysis
• Managing SEO at scale
• Multi-location performance tracking

What you'll learn

• Google Business Profile Performance reports
• Google Search Console for local SEO
• Google Analytics 4 fundamentals
• Local keyword ranking tracking
• Google Maps visibility monitoring
• Calls, website clicks and direction requests
• Local landing page performance
• Competitor performance analysis
• Citation and backlink audits
• Local SEO audit checklist
• Measuring local campaign performance
• Preparing professional Local SEO reports

What you'll learn

• Select a real local business for optimization
• Conduct a complete Local SEO audit
• Perform local competitor research
• Prepare local keyword research and mapping
• Optimize a Google Business Profile
• Develop a local citation strategy
• Create a location landing page
• Implement local business schema
• Develop a review management strategy
• Prepare a local link-building plan
• Set up performance tracking
• Create a final Local SEO report

Practical assignments

1. Business and competitor analysis
2. Google Business Profile audit and optimization
3. Local keyword research
4. Google Maps visibility analysis
5. Location landing page optimization
6. Local citation and NAP consistency audit
7. Review management strategy
8. Local link-building strategy
9. Local schema implementation
10. Performance tracking and reporting