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Technical SEO & Website Optimization

A 45-day live online programme that teaches you to diagnose and fix the website issues affecting crawling, indexing, rendering, performance and organic visibility.

  • 45 Days Course duration
  • ₹7,000 Course fee
  • Live Online Instructor-led training
  • Advanced Intermediate to advanced progression

Learning approach: Live Classes + Practical Assignments + Website Implementation.

Technical SEO & Website Optimization course cover: live online SkillNewton programme and key topics

Course Overview

Master the technical foundations of search engine optimization and learn how to identify, diagnose and resolve the website issues that affect crawling, indexing, rendering, performance and organic visibility.

This practical training programme focuses on advanced technical SEO, website architecture, JavaScript SEO, Core Web Vitals, structured data, server-side SEO, log file analysis and website migration. You will learn to conduct professional technical SEO audits and implement optimization strategies on real websites.

The programme runs for 45 days across six learning phases, covering 12 modules, 10 practical projects and a final capstone project: a complete technical SEO audit and optimization plan for a real website. Live classes run 5 days a week for 1.5–2 hours each, with practical assignments after each major module, weekly doubt-clearing sessions and hands-on website auditing throughout.

Course completion outcomes

  • Understand advanced search engine crawling and indexing
  • Identify and resolve technical SEO problems
  • Optimize website architecture and URL structures
  • Diagnose JavaScript rendering and indexing issues
  • Analyze and improve Core Web Vitals
  • Implement and validate structured data
  • Perform server log file analysis
  • Manage website migrations without unnecessary SEO losses
  • Conduct advanced technical SEO audits
  • Prepare professional technical SEO reports and implementation roadmaps

Course Curriculum

12 modules over 45 days. Each module combines lessons with practical assignments on a real website or project.

01 Days 1–7 · Fundamentals & Indexing 2 modules

M1 Technical SEO Fundamentals

What you'll learn

  • Introduction to Technical SEO
  • How search engines discover websites
  • Crawling, rendering, indexing, and ranking
  • Understanding Googlebot and other search crawlers
  • Search engine crawling behaviour
  • Website architecture and technical foundations
  • Understanding HTTP and HTTPS
  • Technical SEO ranking considerations
  • Common technical SEO problems
  • Technical SEO audit fundamentals
M2 Advanced Crawling & Indexing

What you'll learn

  • Understanding search engine crawlers
  • Crawlability and indexability
  • Crawl budget optimization
  • Crawl depth and click depth
  • XML sitemap optimization
  • Robots.txt configuration
  • Meta robots directives
  • X-Robots-Tag implementation
  • Noindex, nofollow and disallow
  • Canonical tags and canonicalization
  • Duplicate URL management
  • Orphan pages identification
  • Indexation troubleshooting
  • Google Search Console indexing reports

02 Days 8–14 · Architecture & JavaScript 2 modules

M3 Website Architecture & URL Optimization

What you'll learn

  • SEO-friendly website architecture
  • Website hierarchy and navigation
  • URL structure optimization
  • URL parameters and handling
  • Trailing slash and URL normalization
  • Pagination SEO
  • Faceted navigation management
  • Internal linking architecture
  • Breadcrumb implementation
  • Managing large website structures
  • Orphan page detection
  • Website architecture auditing
M4 JavaScript SEO & Rendering

What you'll learn

  • JavaScript SEO fundamentals
  • Client-side and server-side rendering
  • Understanding the rendering process
  • How Google processes JavaScript
  • Rendering and indexing challenges
  • Dynamic rendering fundamentals
  • Hydration and rendering concepts
  • JavaScript-generated links
  • Content accessibility for search crawlers
  • JavaScript SEO testing
  • Identifying rendering issues
  • Practical JavaScript SEO audits

03 Days 15–21 · Performance & Server SEO 2 modules

M5 Core Web Vitals & Website Performance

What you'll learn

  • Understanding Core Web Vitals
  • Largest Contentful Paint (LCP)
  • Interaction to Next Paint (INP)
  • Cumulative Layout Shift (CLS)
  • Understanding page experience signals
  • Performance measurement
  • Image optimization
  • CSS and JavaScript optimization
  • Browser caching
  • Compression and minification
  • Lazy loading implementation
  • Critical rendering path
  • Server response time and TTFB
  • Mobile performance optimization
  • Real-world website speed auditing
M6 HTTP Status Codes, Redirects & Server SEO

What you'll learn

  • Understanding HTTP response codes
  • 200, 301, 302, 404, 410, 403 and 500 status codes
  • Redirect implementation
  • Redirect chains and loops
  • Broken links and dead URLs
  • Soft 404 errors
  • Server errors and troubleshooting
  • HTTPS implementation
  • HTTP to HTTPS migration
  • URL normalization
  • CDN and caching fundamentals
  • Server response optimization
  • Identifying server-side SEO problems

04 Days 22–28 · Schema & Log Files 2 modules

M7 Advanced Schema & Structured Data

What you'll learn

  • Introduction to Schema.org
  • Understanding structured data
  • JSON-LD implementation
  • Organization and Person schema
  • Article and BlogPosting schema
  • Product and Review schema
  • LocalBusiness schema
  • Service schema
  • Breadcrumb schema
  • VideoObject schema
  • Schema nesting and entity relationships
  • Structured data validation
  • Rich Results Test
  • Schema errors and warnings
  • Structured data auditing
M8 Log File Analysis & Advanced Crawling

What you'll learn

  • Introduction to server log files
  • Understanding access logs
  • Identifying Googlebot activity
  • Crawl frequency and crawl patterns
  • Analyzing crawler behaviour
  • Identifying wasted crawl activity
  • Detecting crawl anomalies
  • Discovering orphan URLs
  • Analyzing crawl frequency by page type
  • Crawl budget investigation
  • Log file analysis using available tools
  • Turning log insights into technical SEO improvements

05 Days 29–35 · International & Migration 2 modules

M9 International SEO & Hreflang

What you'll learn

  • International SEO architecture
  • Country and language targeting
  • Country-specific URL structures
  • Subdomains, subdirectories and ccTLDs
  • Hreflang fundamentals
  • Hreflang implementation
  • Language and regional targeting
  • Hreflang validation
  • Canonical and hreflang relationships
  • International indexing issues
  • International SEO auditing
M10 Website Migration & Technical Troubleshooting

What you'll learn

  • Website migration fundamentals
  • Domain migration
  • HTTP to HTTPS migration
  • CMS migration
  • URL structure migration
  • Pre-migration SEO audit
  • URL mapping and redirect planning
  • Redirect implementation
  • Sitemap updates
  • Canonical and robots.txt checks
  • Post-migration monitoring
  • Identifying traffic and ranking losses
  • Migration troubleshooting
  • Website recovery planning

06 Days 36–45 · Audits & Final Project 2 modules

M11 Advanced Technical SEO Auditing

What you'll learn

  • Complete website crawling using Screaming Frog
  • Advanced crawl configuration
  • Identifying broken internal and external links
  • Duplicate metadata detection
  • Missing titles and descriptions
  • Heading structure analysis
  • Canonical audits
  • Redirect audits
  • Indexability audits
  • Image SEO auditing
  • Internal link analysis
  • Core Web Vitals analysis
  • Structured data auditing
  • Technical issue prioritization
  • Preparing professional technical SEO audit reports
M12 Practical Implementation & Final ProjectPerform a complete technical SEO audit and optimization plan for a real website. Students will identify technical problems, analyze their impact on search visibility, prioritize issues, recommend solutions, and prepare a professional implementation report.

What you'll learn

  • Conduct a complete technical SEO audit
  • Crawl and analyze a real website
  • Identify crawling and indexing problems
  • Optimize XML sitemap and robots.txt
  • Fix canonicalization and redirect issues
  • Analyze JavaScript rendering
  • Evaluate and improve Core Web Vitals
  • Implement and validate structured data
  • Analyze website crawl logs
  • Prepare a technical SEO improvement roadmap
  • Create a final technical SEO audit report

Projects You Will Complete

Practical work runs through every module and ends in a final project you can show to an employer or client.

01

Complete Technical SEO Audit of a Live Website

Project 1

02

Advanced Website Crawling and Indexability Analysis

Project 2

03

Robots.txt and XML Sitemap Optimization

Project 3

04

Canonicalization and Redirect Management

Project 4

05

JavaScript Rendering and Indexing Audit

Project 5

06

Core Web Vitals Performance Audit

Project 6

07

Schema Markup Implementation and Validation

Project 7

08

Server Log File Analysis

Project 8

09

International SEO and Hreflang Audit

Project 9

10

Website Migration Planning and Redirect Mapping

Project 10

11

Final capstone project

Perform a complete technical SEO audit and optimization plan for a real website. Students will identify technical problems, analyze their impact on search visibility, prioritize issues, recommend solutions, and prepare a professional implementation report.

Tools & Software Covered

You learn to select and use the right tool for each SEO task, from research to auditing and reporting.

Website Crawling 2

  • Screaming Frog
  • Sitebulb

Search Monitoring 1

  • Google Search Console

Performance Analysis 3

  • PageSpeed Insights
  • Lighthouse
  • GTmetrix

Schema Validation 2

  • Schema.org Validator
  • Rich Results Test

Log Analysis 1

  • Screaming Frog Log File Analyser

Rendering Analysis 2

  • Google URL Inspection
  • Chrome DevTools

HTTP Analysis 2

  • HTTP Status Checker
  • Redirect Checker

Website Testing 2

  • Chrome DevTools
  • WebPageTest

Analytics 1

  • Google Analytics 4

Technical Research 2

  • Ahrefs
  • Semrush

Format, Duration & Fee

Live Classes + Practical Assignments + Website Implementation. You need a computer, a stable internet connection and the free tools listed above.

Training methodology

  • Live instructor-led online classes
  • Hands-on technical SEO implementation
  • Real website crawling and auditing
  • Practical assignments and exercises
  • Weekly doubt-clearing sessions
  • Technical SEO case studies
  • Final capstone project
  • Course completion certificate
  • ModeLive instructor-led online classes
  • LevelIntermediate to Advanced
  • Duration45 Days
  • Course fee₹7,000

Important: This course teaches technical SEO methods and practices. Search rankings, traffic and other results are not guaranteed and depend on external factors such as search engine changes, competition and website implementation.

Compare SEO Courses

Two live online programs, Foundation and Advanced. Pick the depth that fits your goals.

See the full side-by-side comparison

Where These Skills Are Used

Common roles and paths that use what this course teaches. Outcomes depend on your effort and the market; we do not promise jobs.

Technical SEO Specialist

Handle crawling, indexing, rendering, site architecture and performance issues for websites.

Technical SEO Auditor

Run full site crawls, prioritize technical issues and prepare professional audit reports.

SEO-focused Web Developer

Build and maintain websites with JavaScript SEO, structured data and Core Web Vitals in mind.

Freelance Technical SEO Consultant

Offer technical audits, migration planning and implementation roadmaps to clients.

Website Migration Support

Plan URL mapping and redirects, and monitor sites before and after domain or CMS moves.

Frequently Asked Questions

What is the Technical SEO & Website Optimization course?

It is a 45-day live online programme with 12 modules covering crawling, indexing, site architecture, JavaScript SEO, Core Web Vitals, server SEO, structured data, log file analysis, international SEO and website migration. It includes 10 practical projects and a final capstone project.

What is the course fee and duration?

The course runs for 45 days and the suggested course fee is ₹7,000. Send an enquiry for the next batch start date.

Who can join this course?

It is designed for SEO professionals, web and WordPress developers, digital marketing professionals, freelance SEO consultants, website owners, technical teams and students with foundational SEO knowledge. The level is intermediate to advanced.

Are the classes live?

Yes. Classes are live, instructor-led and online, held 5 days a week for 1.5–2 hours each, with weekly doubt-clearing sessions.

Does the course cover JavaScript SEO?

Yes. Module 4 covers client-side and server-side rendering, how Google processes JavaScript, dynamic rendering, hydration, JavaScript-generated links and practical JavaScript SEO audits.

Is website migration and log file analysis included?

Yes. Module 8 covers server log file analysis and Googlebot activity, and Module 10 covers domain, HTTPS, CMS and URL structure migrations, redirect planning and post-migration monitoring.

Which tools will I use?

Tools include Screaming Frog, Sitebulb, Google Search Console, PageSpeed Insights, Lighthouse, GTmetrix, Rich Results Test, Screaming Frog Log File Analyser, Chrome DevTools, WebPageTest, Google Analytics 4, Ahrefs and Semrush.

Will I get a certificate?

Yes. You receive a course completion certificate.

Do you guarantee rankings, traffic or a job?

No. The course teaches technical SEO methods and practical skills; it does not guarantee rankings, traffic, placements or other outcomes.

How does this relate to SEO Foundation and Advanced SEO, AEO & GEO Mastery?

SEO Foundation (30 days, ₹5,000) is the beginner starting point. This course goes deep on technical SEO. Advanced SEO, AEO & GEO Mastery is a separate 90-day programme (₹10,000).

Learn SEO Online From Your City

Classes are online and live, so they are open to learners anywhere in India. These pages explain how SEO skills apply to businesses and careers in specific cities.

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