SEO Analytics, Auditing & Reporting

What you'll learn

• Introduction to SEO analytics
• Importance of data-driven SEO
• Understanding SEO performance metrics
• Organic traffic and search visibility
• Impressions, clicks, CTR and average position
• Keyword ranking analysis
• Landing page performance
• Understanding SEO KPIs
• Measuring SEO growth
• Building an SEO measurement framework
• Understanding data sources and limitations

What you'll learn

• Introduction to Google Search Console
• Website ownership verification
• Domain and URL-prefix properties
• Understanding the Search Performance report
• Clicks, impressions, CTR and average position
• Query and keyword analysis
• Page-level performance analysis
• Country and device performance
• Search appearance reports
• URL Inspection Tool
• Sitemap submission and monitoring
• Indexing and Page Indexing reports
• Understanding manual actions and security issues

What you'll learn

• Advanced search performance analysis
• Comparing date ranges
• Query and page-level filtering
• Identifying high-impression, low-CTR pages
• Finding keyword opportunities
• Identifying ranking changes
• Discovering underperforming landing pages
• Analyzing branded and non-branded queries
• Country and device segmentation
• Indexing issue investigation
• Core Web Vitals reports
• Internal and external link reports
• Exporting and analyzing Search Console data
• Developing actionable SEO recommendations

What you'll learn

• Introduction to Google Analytics 4
• GA4 account and property configuration
• Data streams and tracking fundamentals
• Understanding events and conversions
• Organic search traffic reports
• Traffic acquisition analysis
• User acquisition reports
• Landing page reports
• Engagement metrics
• Session and user metrics
• Conversion tracking fundamentals
• Traffic segmentation
• Device and location analysis
• Explorations and custom reports
• Understanding attribution fundamentals

What you'll learn

• Understanding organic traffic trends
• Identifying traffic growth and decline
• Keyword performance analysis
• Search visibility analysis
• CTR optimization opportunities
• Landing page performance evaluation
• Identifying declining content
• Analyzing seasonal traffic changes
• Branded versus non-branded traffic
• Device-based performance analysis
• Conversion and engagement analysis
• Identifying SEO growth opportunities
• Building data-driven action plans

What you'll learn

• Introduction to Screaming Frog SEO Spider
• Website crawling fundamentals
• Configuring SEO crawls
• Understanding crawl reports
• Identifying broken internal and external links
• Missing and duplicate title tags
• Missing and duplicate meta descriptions
• Heading structure analysis
• URL and response code analysis
• Redirect chains and loops
• Canonical tag auditing
• Indexability and crawlability analysis
• Image SEO auditing
• Internal link analysis
• Orphan page discovery using integrations
• Exporting crawl data
• Preparing technical SEO audit findings

What you'll learn

• Introduction to competitor SEO analysis
• Identifying organic search competitors
• Competitor keyword research
• Keyword gap analysis
• Backlink profile comparison
• Organic traffic estimation
• Competitor landing page analysis
• Top-performing content identification
• SERP competitor analysis
• Content gap discovery
• Competitor website architecture analysis
• Identifying competitor growth opportunities
• Preparing competitor analysis reports

What you'll learn

• Complete technical SEO audit process
• Crawling and indexing analysis
• XML sitemap and robots.txt checks
• Canonicalization auditing
• HTTP status code analysis
• Redirect and broken link auditing
• Core Web Vitals evaluation
• Mobile usability and performance checks
• Structured data validation
• Title and metadata analysis
• Heading structure auditing
• Image optimization checks
• Internal linking analysis
• Technical issue prioritization
• Creating SEO implementation checklists

What you'll learn

• Content audit fundamentals
• Building a website content inventory
• Identifying high-performing pages
• Identifying declining content
• Keyword cannibalization analysis
• Duplicate and thin content identification
• Content gap analysis
• Search intent alignment
• Content freshness analysis
• Content consolidation opportunities
• Content pruning considerations
• Content updating strategies
• Measuring content improvement
• Preparing content audit reports

What you'll learn

• Introduction to Looker Studio
• Creating reports and dashboards
• Connecting Google Search Console
• Connecting Google Analytics 4
• Understanding dimensions and metrics
• Building SEO performance dashboards
• Creating traffic trend visualizations
• Keyword and landing page reports
• Country and device performance dashboards
• Scorecards and comparison charts
• Date range controls and filters
• Combining data sources fundamentals
• Designing client-friendly reports
• Sharing and exporting reports
• Building reusable SEO reporting templates

What you'll learn

• Defining SEO goals and KPIs
• Measuring organic growth
• Tracking keyword performance
• Measuring landing page performance
• SEO conversion and lead tracking
• Comparing monthly performance
• Understanding ranking fluctuations
• Reporting traffic losses and improvements
• Identifying campaign opportunities
• Writing actionable recommendations
• Creating monthly SEO reports
• Preparing client presentations
• Communicating SEO results to stakeholders

What you'll learn

• Select a real website for analysis
• Set up or review Google Search Console
• Analyze organic search performance
• Configure or review Google Analytics 4
• Conduct a complete website crawl
• Identify technical SEO issues
• Perform competitor keyword analysis
• Analyze organic traffic and landing pages
• Conduct a content performance audit
• Build an SEO performance dashboard
• Prepare a comprehensive SEO audit report
• Present findings and recommendations

Practical assignments

1. Website and SEO performance assessment
2. Google Search Console analysis
3. Google Analytics 4 analysis
4. Website crawling using Screaming Frog
5. Technical SEO issue identification
6. Competitor SEO analysis
7. Organic traffic and keyword performance evaluation
8. Content performance auditing
9. Looker Studio dashboard development
10. Final SEO audit report and recommendations