E-commerce Competitor SEO Analysis
Project 1
Live online classes · Intermediate to Advanced
E-commerce SEO Mastery
A 45-day live online programme on product and category SEO, technical SEO, product schema, faceted navigation and Shopify and WooCommerce optimization for online stores.
- 45 Days Programme duration
- ₹7,000 Course fee
- Live Online Instructor-led training
- Advanced Intermediate to advanced progression
Learning approach: Live Classes + Practical Assignments + E-commerce Website Implementation.
Course Overview
Learn how to optimize e-commerce websites for search engines, attract high-intent shoppers, improve product visibility and increase organic sales. This practical programme focuses on product and category page optimization, e-commerce keyword research, technical SEO, product schema, faceted navigation, duplicate content management, and SEO implementation using Shopify and WooCommerce.
You will learn how to develop scalable SEO strategies for online stores, conduct e-commerce SEO audits, and optimize websites to generate sustainable organic traffic and sales, with hands-on work on product and category pages, technical SEO exercises and real-world e-commerce SEO case studies.
The programme runs for 45 days across six learning phases, moving from e-commerce fundamentals, keyword research and website architecture through product and category page SEO, technical SEO, product schema, Shopify and WooCommerce, content, off-page SEO and analytics, to advanced audits and practical implementation. It covers 14 modules, 10 practical projects and a final capstone project in which you develop and implement a complete SEO strategy for an e-commerce website. Live classes run 5 days per week for 1.5–2 hours each, with practical assignments after each major module, weekly doubt-clearing sessions, and a final capstone project and evaluation.
Course completion outcomes
- Conduct professional e-commerce keyword research
- Optimize product, category and collection pages
- Develop SEO-friendly e-commerce website architecture
- Manage duplicate product content and URL variations
- Optimize faceted navigation and crawl efficiency
- Implement product schema and structured data
- Perform Shopify and WooCommerce SEO
- Conduct comprehensive e-commerce SEO audits
- Develop product-focused content and link-building strategies
- Measure organic traffic, conversions and revenue performance
- Build scalable SEO strategies for large online stores
Course Curriculum
14 modules over 45 days. Each module combines lessons with practical assignments on a real website or project.
01 Days 1–7 · Keywords & Store Architecture 3 modules
M1 E-commerce SEO Fundamentals
What you'll learn
- Introduction to e-commerce SEO
- How search engines discover online stores
- Understanding e-commerce search behaviour
- Organic traffic and online sales
- E-commerce SEO ranking considerations
- Types of e-commerce websites
- Understanding product, category and brand pages
- Search intent for online shopping
- E-commerce SEO challenges
- Developing an e-commerce SEO strategy
M2 E-commerce Keyword Research
What you'll learn
- Product-based keyword research
- Category and collection keyword research
- Transactional and commercial search intent
- Long-tail product keywords
- Buyer-intent keyword identification
- Competitor keyword analysis
- Product attribute and specification keywords
- Brand and non-brand keyword research
- Keyword clustering and mapping
- Seasonal and trending product keywords
- Keyword cannibalization prevention
- Building an e-commerce keyword database
M3 E-commerce Website Architecture
What you'll learn
- Planning SEO-friendly store architecture
- Homepage, category and product hierarchy
- Product category and subcategory structures
- Collection page organization
- SEO-friendly URL structures
- Breadcrumb navigation
- Internal linking architecture
- Product discovery and navigation
- Managing large product catalogues
- Pagination and crawl depth
- Website architecture auditing
02 Days 8–14 · Product & Category Pages 2 modules
M4 Product Page SEO
What you'll learn
- Product page optimization fundamentals
- SEO-friendly product titles
- Product meta descriptions
- Product URL optimization
- Product description optimization
- Product specifications and attributes
- Image SEO and image alt text
- Product reviews and user-generated content
- Product FAQs
- Product schema implementation
- Product variants and variations
- Internal linking for product pages
- Conversion-focused product content
- Optimizing out-of-stock products
M5 Category & Collection Page SEO
What you'll learn
- Category page SEO fundamentals
- Collection page optimization
- Category keyword targeting
- SEO-friendly category descriptions
- Category title and meta optimization
- Product listing optimization
- Category page content strategy
- Subcategory linking
- Breadcrumb implementation
- Category page schema considerations
- Managing overlapping category pages
- Improving category page search visibility
03 Days 15–21 · Technical SEO & Facets 1 module
M6 E-commerce Technical SEO
What you'll learn
- E-commerce crawling and indexing
- XML sitemap optimization
- Robots.txt configuration
- Canonical tags and duplicate URLs
- Product URL parameter management
- Pagination SEO
- Faceted navigation optimization
- Filter and sorting URL management
- Crawl budget optimization
- JavaScript SEO fundamentals
- Mobile-first indexing
- Core Web Vitals optimization
- Website speed optimization
- Technical SEO troubleshooting
04 Days 22–28 · Schema, Duplicates, Shopify 3 modules
M7 Product Schema & Structured Data
What you'll learn
- Introduction to structured data
- Schema.org fundamentals
- Product schema implementation
- ProductGroup and product variants
- Offer and pricing information
- Availability and stock status
- Review and AggregateRating schema
- BreadcrumbList schema
- Organization schema
- Merchant listing structured data
- JSON-LD implementation
- Structured data validation
- Rich Results Test
- Schema errors and troubleshooting
M8 Duplicate Content & Product Management
What you'll learn
- Understanding duplicate content
- Duplicate product descriptions
- Similar product variations
- Product filters and URL duplication
- Canonicalization strategies
- Product pagination management
- Out-of-stock and discontinued product handling
- Seasonal product pages
- Product URL changes
- Product catalogue optimization
- Managing thin product pages
- Content consolidation strategies
M9 Shopify SEO
What you'll learn
- Shopify SEO fundamentals
- Shopify store architecture
- Shopify URL structure
- Product and collection page optimization
- Shopify metadata management
- Shopify sitemap and robots.txt
- Canonical tag management
- Shopify pagination and filtering
- Product schema implementation
- Shopify app considerations for SEO
- Duplicate content management
- Shopify speed optimization
- Shopify SEO audit
05 Days 29–35 · WooCommerce & Growth 3 modules
M10 WooCommerce SEO
What you'll learn
- WooCommerce SEO fundamentals
- WordPress and WooCommerce configuration
- Product and category optimization
- Permalink structure
- Rank Math and Yoast SEO
- Product schema configuration
- Product variations and attributes
- WooCommerce sitemap management
- Pagination and filtering SEO
- WooCommerce performance optimization
- Product image optimization
- WooCommerce technical SEO audit
M11 E-commerce Content & Off-Page SEO
What you'll learn
- E-commerce content strategy
- Buying guides and product comparisons
- Product review content
- Informational keyword targeting
- Blog and category internal linking
- Product-focused content clusters
- Digital PR for e-commerce websites
- Product link-building strategies
- Brand mentions and authority building
- Competitor backlink analysis
- Link-building campaign planning
- Building topical authority for online stores
M12 E-commerce Analytics & Conversion Optimization
What you'll learn
- Google Search Console for e-commerce
- Google Analytics 4 e-commerce reports
- Organic product page performance
- Category page traffic analysis
- Product impressions and CTR
- Organic conversion tracking
- Landing page performance
- Product search visibility monitoring
- Revenue and organic traffic analysis
- SEO performance reporting
- Identifying underperforming products
- Conversion rate optimization fundamentals
06 Days 36–45 · Audits & Final Project 2 modules
M13 E-commerce SEO Auditing & Advanced Strategies
What you'll learn
- Complete e-commerce SEO audits
- Competitor store analysis
- Product and category keyword gap analysis
- Crawl budget optimization
- Large product catalogue management
- International e-commerce SEO fundamentals
- Hreflang implementation
- Multi-country store architecture
- Programmatic SEO for product catalogues
- Scalable product page optimization
- Seasonal SEO planning
- E-commerce website migration fundamentals
M14 Practical Implementation & Final ProjectDevelop and implement a complete SEO strategy for an e-commerce website
What you'll learn
- Perform a complete e-commerce SEO audit
- Research keywords for an online store
- Create product and category keyword mapping
- Optimize product and category pages
- Develop an internal linking strategy
- Implement and validate product schema
- Identify and resolve duplicate content issues
- Audit faceted navigation
- Configure Shopify or WooCommerce SEO
- Analyze search performance
- Prepare an e-commerce SEO improvement roadmap
- Develop a final SEO report
Practical assignments
- E-commerce website and competitor analysis
- Product and category keyword research
- Keyword clustering and mapping
- Website architecture and internal linking
- Product and category page optimization
- Technical SEO and indexation management
- Product schema implementation
- Duplicate content and faceted navigation management
- Shopify or WooCommerce SEO implementation
- Performance tracking and final reporting
Projects You Will Complete
Practical work runs through every module and ends in a final project you can show to an employer or client.
Product Keyword Research and Mapping
Project 2
Category and Collection Page Optimization
Project 3
Product Page SEO Implementation
Project 4
E-commerce Website Architecture Planning
Project 5
Product Schema Implementation and Validation
Project 6
Faceted Navigation and Duplicate Content Audit
Project 7
Shopify or WooCommerce SEO Configuration
Project 8
E-commerce Technical SEO Audit
Project 9
Organic Traffic and Conversion Performance Report
Project 10
Final capstone project
Develop and implement a complete SEO strategy for an e-commerce website.
Tools & Software Covered
You learn to select and use the right tool for each SEO task, from research to auditing and reporting.
E-commerce Platforms 2
- Shopify
- WooCommerce
Keyword Research 3
- Ahrefs
- Semrush
- Google Keyword Planner
Website Crawling 2
- Screaming Frog
- Sitebulb
Search Analytics 1
- Google Search Console
Traffic Analytics 1
- Google Analytics 4
Schema Validation 2
- Schema.org Validator
- Rich Results Test
Performance 2
- PageSpeed Insights
- GTmetrix
SEO Plugins 2
- Rank Math
- Yoast SEO
Content Research 2
- Google Trends
- ChatGPT
Reporting 2
- Google Sheets
- Looker Studio
Format, Duration & Fee
Live Classes + Practical Assignments + E-commerce Website Implementation. You need a computer, a stable internet connection and the free tools listed above.
Training methodology
- Live instructor-led online classes
- Hands-on e-commerce website optimization
- Practical product and category page assignments
- Shopify and WooCommerce implementation
- Technical SEO exercises
- Weekly doubt-clearing sessions
- Real-world e-commerce SEO case studies
- Final capstone project
- Course completion certificate
- ModeLive instructor-led online classes
- LevelIntermediate to Advanced
- Duration45 Days
- Course fee₹7,000
Important: This course teaches e-commerce SEO methods and practical implementation. Search rankings, organic traffic and sales are not guaranteed, as they depend on external factors such as search engine changes, competition and how the strategies are applied.
Compare SEO Courses
Two live online programs, Foundation and Advanced. Pick the depth that fits your goals.
SEO
E-commerce SEO Mastery
A 45-day live online programme on product and category SEO, technical SEO, product schema, faceted navigation and Shopi…
Enquire Now about E-commerce SEO Mastery
SEO
SEO Foundation & Practical Implementation
Learn SEO from scratch: website setup, keyword research, on-page, technical and content SEO, AEO and GEO, practised thr…
Enquire Now about SEO Foundation & Practical Implementation
SEO
Advanced SEO, AEO & GEO Mastery
Go beyond traditional SEO and master the future of search: technical and semantic SEO, topical authority, digital PR, A…
Enquire Now about Advanced SEO, AEO & GEO Mastery
SEO
Technical SEO & Website Optimization
A 45-day live online programme that teaches you to diagnose and fix the website issues affecting crawling, indexing, re…
Enquire Now about Technical SEO & Website Optimization
SEO
Local SEO & Google Business Profile
Improve local business visibility on Google Search and Google Maps with practical Local SEO and Google Business Profile…
Enquire Now about Local SEO & Google Business Profile
SEO
SEO Content Strategy & Semantic SEO
A 30-day live online programme in SEO content strategy and Semantic SEO: topical maps, entities, content briefs, intern…
Enquire Now about SEO Content Strategy & Semantic SEO
SEO
SEO Analytics, Auditing & Reporting
A 30-day live online programme to measure, analyse, audit and report SEO performance with Google Search Console, GA4, S…
Enquire Now about SEO Analytics, Auditing & Reporting
SEO
AI SEO & SEO Automation
Combine AI, Python and SEO tools to build faster, repeatable SEO workflows, from AI-assisted keyword research to automa…
Enquire Now about AI SEO & SEO Automation
SEO
Link Building & Digital PR Mastery
A 30-day live online programme in ethical link building and digital PR: backlink research, link gap analysis, prospecti…
Enquire Now about Link Building & Digital PR Mastery
SEO
Programmatic SEO & Scalable Website Growth
Learn to build, optimize and scale database-driven websites with PHP, MySQL, reusable templates, schema automation and …
Enquire Now about Programmatic SEO & Scalable Website GrowthWhere These Skills Are Used
Common roles and paths that use what this course teaches. Outcomes depend on your effort and the market; we do not promise jobs.
E-commerce SEO Specialist
Optimize product, category and collection pages and manage keyword mapping for online stores.
Technical SEO Analyst (E-commerce)
Handle crawling, indexing, faceted navigation, canonicals and duplicate content on large catalogues.
Shopify or WooCommerce SEO Consultant
Configure, audit and improve SEO on Shopify and WooCommerce stores for clients.
E-commerce Marketing Executive
Plan product-focused content, link building and organic performance reporting for a store.
Store Owner Managing In-house SEO
Apply e-commerce SEO audits and roadmaps to grow organic traffic for your own online store.
Frequently Asked Questions
What is the E-commerce SEO Mastery course?
It is a 45-day live online training programme covering e-commerce SEO across 14 modules, with 10 practical projects and a final capstone project in which you develop and implement a complete SEO strategy for an e-commerce website.
What is the course fee and duration?
The course fee is ₹7,000 and the programme runs for 45 days. Send an enquiry for the next batch start date.
Who can join this course?
The course is designed for e-commerce business owners, Shopify and WooCommerce store owners, SEO professionals, digital marketing executives, freelance SEO consultants, e-commerce marketing professionals, website developers and students interested in e-commerce SEO specialization. It is pitched at an intermediate to advanced level.
Are the classes live?
Yes. Classes are live and instructor-led online, 5 days per week, with each class lasting 1.5–2 hours. There are also weekly doubt-clearing sessions and practical assignments after each major module.
Does the course cover faceted navigation and duplicate content?
Yes. Module 6 covers e-commerce technical SEO, including faceted navigation, filter and sorting URLs, canonical tags and crawl budget. Module 8 covers duplicate content and product management, including canonicalization, out-of-stock and discontinued products and thin product pages.
Is Shopify and WooCommerce SEO included?
Yes. Module 9 is dedicated to Shopify SEO and Module 10 to WooCommerce SEO, covering store architecture, URLs, metadata, sitemaps, canonicals, product schema, speed and platform-specific SEO audits.
Which tools and platforms are covered?
Shopify, WooCommerce, Ahrefs, Semrush, Google Keyword Planner, Screaming Frog, Sitebulb, Google Search Console, Google Analytics 4, Schema.org Validator, Rich Results Test, PageSpeed Insights, GTmetrix, Rank Math, Yoast SEO, Google Trends, ChatGPT, Google Sheets and Looker Studio.
Will I get a certificate?
Yes. You receive a course completion certificate.
Do you guarantee rankings, traffic or sales?
No. The course teaches e-commerce SEO methods and practical implementation, but rankings, traffic and sales depend on many external factors and cannot be guaranteed.
How does this relate to SEO Foundation and Advanced SEO, AEO & GEO Mastery?
SEO Foundation (30 days, ₹5,000) is the beginner course. E-commerce SEO Mastery is an intermediate to advanced specialization for online stores. Advanced SEO, AEO & GEO Mastery (90 days, ₹10,000) is the longer advanced programme.
Free Guides to Start With
Read these before you enrol to see how the course explains things.
Learn SEO Online From Your City
Classes are online and live, so they are open to learners anywhere in India. These pages explain how SEO skills apply to businesses and careers in specific cities.
Enquire About E-commerce SEO Mastery
Send your details and we will reply with the next batch start date and how to enrol.
- 45 Days · ₹7,000
- 14 modules with practical assignments
- Live online classes with doubt-clearing support
Download the course brochure (PDF)
Also see: SEO Foundation & Practical Implementation · Advanced SEO, AEO & GEO Mastery · Technical SEO & Website Optimization · Local SEO & Google Business Profile · SEO Content Strategy & Semantic SEO · SEO Analytics, Auditing & Reporting · AI SEO & SEO Automation · Link Building & Digital PR Mastery · Programmatic SEO & Scalable Website Growth · PHP Web Development: Foundation & Practical Implementation · Advanced PHP Web Development & Full-Stack Application Development · Networking & Cybersecurity: Foundation & Practical Implementation · Advanced Networking & Cybersecurity Mastery