On-Page SEO Checklist
This checklist covers everything you control on a single page to help it rank and earn clicks. Use it before publishing a new page or when refreshing one that is underperforming. Start with search intent, because a well-tagged page that answers the wrong question will not rank, then work through the title, headings, content, links, images and trust signals. It suits blog posts, service pages and product or category pages alike.
How to use this checklist
- Choose the target query. Pick the main keyword and a few close variants for the page from your keyword research.
- Check the search results. Look at the current top results to understand the intent and format searchers expect.
- Work through each section. Review the page against every item and edit it directly in your CMS.
- Publish and inspect. After publishing, request indexing with URL Inspection in Search Console and check the rendered page.
- Review after a few weeks. Use the Performance report to see which queries the page ranks for and refine the content.
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Search intent and content
Title tag and meta description
Headings and structure
URL
Internal links
Images and media
Structured data
E-E-A-T and trust signals
Frequently asked questions
How long should a title tag be?
Google has no fixed character limit; it truncates titles by pixel width on the results page. Keeping titles concise, with the main topic near the start, means the important words are visible.
Do meta keywords still matter?
No. Google does not use the meta keywords tag for ranking, so there is no need to fill it in.
Why does Google change my title or description?
Google may rewrite title links and snippets when it thinks other text on the page describes it better for a particular query. Accurate, specific titles and descriptions are rewritten less often.
Is E-E-A-T a ranking factor?
E-E-A-T is a framework from Google's Search Quality Rater Guidelines, not a single score. Google uses many signals that line up with it, so showing real experience and trustworthiness is still worthwhile.