Website Launch SEO Checklist
Use this checklist when you launch a new website, redesign an existing one or move to a new domain or CMS. Most launch problems that hurt search traffic are avoidable: a leftover noindex tag, a robots.txt that blocks everything, or old URLs with no redirects. The checklist is split into three stages, before launch, launch day and the first 30 days, so you can assign each task to the right person and the right time.
How to use this checklist
- Start before development ends. Begin the pre-launch section while the site is still on staging, especially the redirect map.
- Agree owners and timing. Assign each item to a developer, SEO or content owner and schedule launch-day tasks.
- Follow the launch-day list in order. Remove staging protections, check robots and redirects, then submit the sitemap.
- Monitor for 30 days. Check Search Console and analytics regularly and fix new errors quickly.
0 of 31 checked
Pre-launch: staging and planning
Pre-launch: redirects and content
Pre-launch: technical and tracking
Launch day
First 30 days
Frequently asked questions
Will a redesign lose my rankings?
It can, mainly when URLs change without redirects, content is removed or pages become harder to crawl. Mapping redirects and keeping valuable content reduces the risk; some fluctuation in the first weeks is normal.
How should I keep a staging site out of Google?
Password protection (HTTP authentication or IP restriction) is the most reliable method. A noindex tag also works, but it is easy to copy to the live site by mistake.
Should I use the Change of Address tool?
Only when moving to a new domain. It is in Search Console settings for the old property and works alongside, not instead of, 301 redirects.
How long does it take Google to process a site move?
It varies with site size and crawl frequency. Small sites may settle within a few weeks; large sites can take longer, which is why redirects should stay in place for at least a year.